Monthly Archives: October 2011

The importance of Social Media Monitoring

October 31, 2011 | Social Media | admin | Leave a comment
A significant number of users these days are spending a considerable amount of time on online platforms. This presents an excellent opportunity for brands to ‘listen’ to these consumers and eventually engage with them to amplify their content and make them brand advocates.   Brands that have a presence on social platforms have a huge [...]
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Social Media – Just a Fancy Name for the Internet

October 24, 2011 | Social Media | admin | Leave a comment
This is a guest post by Mikko Kotila – CEO of StatsIt, a pioneer in New Kind of Research in APAC.  The post first appeared on Mikko’s blog The Seven Dumbest Sins of Social Media is a confusing, misleading and somewhat sad article about snake-oil and guruism. It is a great example of the wide spread ignorance [...]
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5 Key considerations for effective Mobile Marketing

October 18, 2011 | Mobile Marketing | admin | Leave a comment
A few weeks ago I attended the Mobile Marketing Association Forum in London. It’s held in various cities across the world, but the London chapter heads up the EMEA market. The two day conference featured professionals not just from various industries – banking, insurance, FMCG, travel – but also from the various areas of the [...]
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